Private Label Toys for Retailers and Amazon Sellers

A private-label toy is not a mystery mold with your logo mysteriously already on it. It is a decision about the object, the pack, and the name the shopper will read. Retailers and Amazon sellers feel that decision in different places, but the sequence is the same: a brief, a sample, an approval, then bulk that matches what was approved.

Whisker & Co. is a sourcing desk working with partner workshops. We decorate a current item, we adjust a mold we can legally use, or we develop a design you own. We do not copy a licensed character. The vocabulary is unpacked in OEM vs ODM vs private label. The operational paths are on the three paths page.

For retailers and gift shops

A shop needs a piece a customer understands in one second, in a quantity a shop can survive, in a pack that looks like it belongs on that shelf. The private-label work is often the card, the box, the colorway, and a barcode the shop's system can receive.

Say how the piece will be merchandised: a hook, a shelf, a counter bowl, a closed gift box. A window shows the toy and also shows any crease or dust. A closed box hides the toy until it is opened, which can be a gift advantage or a returns problem if the odor or the color is a surprise. The note for retailers and gift shops is the shorter version of this.

For Amazon sellers

Marketplace sellers usually get hurt by the unglamorous parts: a title that does not match the pack, an age grade that cannot be defended, a poly bag that fails a prep rule, a carton that will not cube, a barcode that does not match the listing. We would rather slow the first order than fund a removal order.

Tell us the marketplace and the prep rules you have to meet. Say whether you need a suffocation warning, a case pack, or a label the warehouse will actually scan. If a test report is required for the category, say so before bulk, not after the cartons are closed. The page for Amazon sellers lists what we usually need. Carton math is the companion for the outer pack.

What can be customized

On a current shape, the usual private-label changes are color, a simple logo or hang tag, a header card, a window box or a closed gift box, a mailer, and the label text: product name, warnings, importer, tracking information, barcode. The toy and the pack have to agree. A beautiful box with the wrong age icon is not a finished pack.

If you need a new shape, that is a design path, not only a packaging path. You must own the artwork, or we must be able to use a mold legally. A change to the object after the pack is designed is a new approval, because the tray, the window, and the carton may no longer fit.

We will not publish a catalog of boxes for you to download, and we will not invent a minimum or a print cost here. Those belong on a quotation, after the item and the pack are named. The practical note on custom packaging is where the box and the carton meet.

The sequence

1. Brief. Channel, quantity, market, and whether you already like a piece or are starting from a design you own.
2. Shortlist. Item numbers or a written direction, not adjectives.
3. Sample. The toy and, when the pack is part of what you sell, the pack. Paid, and marked with what still fails.
4. Approval. You sign the sample. Bulk is not a new interpretation of it.
5. If a report is required, it is arranged on the approved item, through an accredited lab, at your request. We do not hold those certificates for you. Read toy safety testing for export.
6. Inspection and ship, on the terms named on the proforma.

When you are ready, send the brief. Include the channel, a picture or an item number, the market, and the pack you think you need. We will tell you which path it is, and what the first sample must prove.